Histories of Tracking

 

Histories of Tracking Conference
Université de Luxembourg | Universität Siegen
September 30 – October 2, 2026
Location: Black Box, MSH, Belval Campus, Esch-sur-Alzette, Luxembourg
https://www.uni.lu/c2dh-en/events/histories-of-tracking

Surveillance has become ubiquitous in digital media environments and is now taken for granted. With every PayPal interaction, at the least more than 600 trackers eavesdrop on its transactional data (Schneier 2018). While there is no lack of critique on digital surveillance and its discontents, its ubiquity and naturalization itself require more explanation. Which historical and economical trajectories have led into the current escalation of digital tracking, tracing, monitoring, classification, intelligence service, and advertising? How can we discover and mobilize counterpoints and narratives that explain digital surveillance otherwise? Do micro-level media, data, and sensor practices represent “yet another mutation of capitalism,” to quote from Gilles Deleuze’s famous Postscript on the Societies of Control (1990)?

Tracking persons, emotions, objects, apparatuses, money, signs and data is a veritable environing technique. It is also one of the key business applications of platform and data economies, which provide for the infrastructures of state-side institutional surveillance and control. With our joint Luxembourg-Siegen conference on Histories of Tracking we aim to track the trackers historiographically, technologically, and ecologically.

In a seminal text, Phil Agre (2003 [1994]) has encouraged us to think about the difference between rather centralized regimes of (visual) surveillance and data-based institutional regimes of “capture.” Agre has paved the way for a logistical theory of digital surveillance that investigates its micropolitics. While non-visual alphanumeric modes of capturing data do not feel like surveillance, they nonetheless establish an ever more mundane and affective mode of ubiquitous surveillance. What if we follow Agre’s analysis of institutional “grammars of action” that afford a whole spectrum of capturing, monitoring, sensing, and surveillant practices? Histories of tracking, we assume, are histories of the institutions, corporations, and agencies that create the tapestry of surveillance (Lauer 2017). That tapestry might seem all-encompassing and seamless by now, even if it contains loose threads, loopholes, and islands of encryption.

Histories of tracking are co-operative histories that involve the consent, non-consent and dissent of digital media usage (Jones 2024). They are also business histories that rely on what Shoshana Zuboff (2019) has aptly called a “behavioral surplus” of data. Last but not least, histories of tracking are histories of its public scrutiny and accountability, from opposing civil rights movements to the political and legal controversies that make the case for regulation.

We thus invited dedicated contributions from Media and Cultural Studies, History, Science and Technology Studies, Surveillance Studies, Platform Studies, Code Studies, Socio-Informatics, Law, and Sociology that combine historiographic and empirical work with grounded theoretical approaches.

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The Datafied Web: Call for Contributions RESAW25

Call for Participation The Datafied Web RESAW25

Do you remember the beginnings of early metrics in the 90s, the birth of web counters, those digital pioneers that marked and started to quantify the pulse of online activity, the novelty of seeing website visits measured in real-time, eye-catching graphics becoming the currency of online attention, and the early days of companies like Webtrends, Urchin and DoubleClick?

We invite scholars, researchers, web archivists to contribute to the 6th RESAW conference on the topic of “The Datafied Web”, through a historical lens. We would like to delve into the historical roots, trends, and trajectories that shaped the data-driven paradigm in web development and to examine the genealogies of the datafied and metrified web. Historical studies of trajectories towards a databased web and the emergence of platform-driven mobile ecosystems are very welcome, as well as case studies for instance related to the development of Application Programming Interfaces (APIs) and the evolution of data-sharing practices.

Uncovering the early forms of analytics software, their origins, and the role they played in shaping the web landscape, and examining the historical context, aesthetics and role of web counters, analytics tools, mobile sensing and other metrics may also help us deepen our understanding of online interactions, past publics and audiences, and their (uneasy) trajectories. “The datafied web” also raises questions related to methods and (web) archives allowing to research this evolution: what are for instance the challenges and methodologies involved in archiving the metrified and increasingly mobile web, including the back-end infrastructure?

This theme also invites us to trace the historical trajectory of data surveillance and the evolution of data capturing practices on the web. Complementary are issues related to the historical development of tracking mechanisms, cookies, and the creation of digital footprints, as well as the evolution of companies relying on metrics, and the development of financialized web spaces and their implications.

By investigating historical controversies and debates surrounding the increasing datafication of the web and uncovering historical instances of innovative data use or resistance practices against the datafication of the web, this conference also aims at reconstructing vivid and key debates that are transversal to the history of the web. How did the datafied web provide for the sensory media environments that we are now living in?

Finally, we wish to discuss innovative research methodologies for uncovering the historical dimensions of the datafied and metrified web, as well as methods that are approaching web archives as data (from an archiving and research perspective) and explore them through distant reading, metadata, seed lists, and other methods. Plus, we want to encourage everyone to think about datafication as a practice of sensing and sense-making that creates, sustains, and undermines media environments.

This is a reblog from the original call at the RESAW homepage.
You can download a PDF version right here.

„The Datafied Web: Call for Contributions RESAW25“ weiterlesen